About me

I am a strategic communications and storytelling specialist with eight years’ experience leading global media strategies and shaping narratives for social impact organisations.

I have spent my career helping charities translate detailed research and analysis into impactful stories that resonate with global audiences. With a background in journalism, I am particularly interested in how storytelling can strengthen the way in which organisations communicate their work in an evolving media landscape.

At the Business and Human Rights Centre, I established and now lead the organisation’s press function from the ground up: embedding strategic communications across teams and advising on narrative positioning and audience engagement. I have built strong relationships with journalists, securing sustained coverage in international media outlets.

With a background in journalism, I know what makes a story land and how to position an organisation’s work so it cuts through. My combined experience has made me passionate about using storytelling to strengthen the way organisations communicate their work in an evolving media landscape.